Overview We currently have an opening for a Director of Sales & Marketing for the Costa d' Este Beach Resort & Spa in Vero Beach, FL. The ideal candidate will lead and manage the Sales team ensuring a high level of professionalism, guest service and profitability. Develop business leads, solicit potential clients, service existing accounts, sell all hotel facilities, target business in assigned market segment and meet and exceed sales goals for rate, occupancy, and revenue. Consistently perform our standards of service, interact with guests, clients and all hotel team members in a professional manner and have a "Yes I Can" attitude.
Vero Beach, Florida, is a hidden gem on the Treasure Coast and a fantastic place to call home! With pristine beaches, a charming downtown area, and a welcoming community, Vero Beach offers endless outdoor activities, excellent schools, friendly neighborhoods, and a thriving art scene. If you are passionate about hospitality, dedicated to delivering top-notch, and are eager to be a part of an iconic brand, we'd love to have you come on board where your career can shine as bright as the Miami sun!
Responsibilities
- Stays abreast of industry trends that the hotel can capitalize on.
- Execute sales and marketing activities to achieve budgeted goals.
- Oversee the sales and marketing teams, providing guidance, mentorship, and support to ensure high performance and alignment with company objectives and financial targets.
- Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.
- Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
- Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market.
- Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly, and monthly basis.
- Develop and execute comprehensive sales and marketing strategies to achieve revenue goals and drive business growth across the entire project.
- Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.
- Assist in the annual budgeting plan.
- Negotiate with clients and achieve maximum revenue/profit potential while satisfying clients' needs.
- Enhance the hotel's community image by actively participating in associations, events, clubs, and boards.
- Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions.
- 10% travel required
Responsibilities The successful candidate must have a minimum of 5 years hotel sales leadership experience. Must have resort / independent or boutique property experience. A 4-year college degree is preferred. CMP experience is preferred. An innovative thinker and proven hospitality sales leader who has exceeded sales goals in current or previous roles. Ability to access, understand, and accurately input information using a moderately complex computer system (Excel, Maestro, HeyOrca, Flip.To, etc.) Knowledge of the travel industry, current market trends, and economic factors Extensive skill in the development and delivery of sales presentations. Ideal candidate has an understanding of the Florida market and experience in the Independent Sector (Luxury & Lifestyle Beach Resort).
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